Lifetime Registration & Free Replacements DogTrac ID Tags
Lifetime registration and 12 months free Premium Protection. Lost or broken tags are replaced free if you have Premium Protection. All you pay is postage & packing. Replacement tags are delivered already activated to your pet.
The Freephone Number On Your Pet's Tag
The freephone number on your pet's tag automatically diverts calls to you. You can add up to 3 contact numbers and update your personal and pet details online at any time. No need to buy a new tag to make changes.
Found Pet GPS Location Reporting
When someone scans your pet's tag with a smartphone, they can share their GPS location with us. When they do, we send you a map that gives you directions to get from where you are to where they are.
Instant Found Pet Alerts (SMS & Email)
If a lost or stolen pet's tag is scanned, or you are called from the tag freephone number, you will receive an alert by SMS and email with critical information to help get your pet home again fast.
Social Media Alerts
As a Premium user, you can print an instant Lost Pet poster and share it to your social media accounts. The first 24 hours is critical and spreading the word about a lost pet has never been easier.
Reporting Your Pet Missing
Report your pet missing even if it's not wearing a DogTrac ID Tag. Instant lost pet text and email alerts go out to everyone in our Pet Watch community within a 5-mile radius. It's like an instant lost dog poster on every street corner.
Going On Holiday Without Your Pet?
You can add a temporary keeper for your pet while on holiday. Add the temporary keeper details and select the date range your pet will be in their care.
Report your pet missing even when it isn’t wearing its DogTrac ID Tag.P
Text and email alerts go out to everyone in our Pet Watch community within a 5-mile radius of where the pet was reported missing. Share your missing pet information instantly on social media.P
Download a printable missing pet poster.P
247 Lost and Found Helpline.
Does a DogTrac ID Tag comply with UK Law?
No thought or consideration has gone into the 'Control of Dogs Order 1992' to bring an outdated act in line with modern technology and current theft epidemics in the UK.
It is still the responsibility of Local Authorities and only Local Authorities to enforce this law. Fortunately our Local Authorities are not locked in the past.
In 1992 when the current act was passed there was no such thing as The Internet and technology has changed things dramatically.
The act is so outdated it doesn't even insist on a telephone number, the first and most logical means of contacting an owner quickly. The act originated in 1920, unless you lived in Downton Abbey you probably didn't have a telephone but common sense should have prevailed by 1992.
The act states that your name and address must be on the tag, ignored by most for very good reason, it's not safe to do so anymore.
We are campaigning for the act to be brought into line. Only local authorities are empowered to enforce the act, not police. They are not stupid and recognise the benefits of modern tags. There has never been a prosecution of a QR or NFC enabled dog tag owner.
Our tags enable you to add far more than is required of the act and as 92% of the population own a mobile and 85% of those a smartphone there are probably more people capable of reading a smart tag than could read at all in 1950.
What is a QR Code
Short for "Quick Response code," QR codes are square barcodes first developed in Japan. Unlike traditional UPC barcodes, which are made up of a number of horizontal lines, a QR code can be captured more quickly and can contain more information.
QR codes are machine-readable labels - computers can understand them much more easily than they can understand text. QR codes are used for everything from tracking products to identifying items - typical tasks where they function as improved UPC barcodes.
However, QR codes aren't just a stuffy technology used to track items in warehouses and scan products at the checkout counter. They've moved into the consumer realm, where they're found all over the place on advertisements, business windows, product packaging, billboards on the side of the road, and even on some websites.
What's the Point?
For us consumers (not people working in warehouses), QR codes are intended to be a quick way to perform an action with your phone. Unlike near-field communication (NFC), QR codes don't contain any electronics or require special technology - they're just a grid of white and black that can be captured with any camera.
Typically, QR codes are captured with a scanner app on a smartphone. The app allows you to take a photo containing the barcode, then it locates the barcode, analyzes the machine-readable data, and converts it to information meaningful to you.
After being scanned in this way, a typical QR code would probably take you directly to the businesses' website. In this case, the QR code contains a website address (URL.) The point of the QR code is to allow you to easily access their website without typing any web addresses into your phone - just by scanning a picture.
Can I Scan QR Codes?
If you want to scan QR codes, all you'll need is a QR reader app on your smartphone.
The DogTrac App
The Dogtrac App is free and is available from
The App is compatible with all Apple iPhones and all smartphones utilising the Android Operating System. This link takes you to a list of smartphones using Android. http://www.androidcentral.com/devices
The DogTrac App enables you to scan any DogTrac ID tag as well as all other QR code.
If you have a DogTrac ID Tag the App also enables you to use our unique 'SOS' personal safety feature.
Should you lose your dog you can also send an instant ‘Lost Dog’ alert to the local PetWatch community via the DogTrac App.