Activate Now

When you receive your DogTrac ID Tag or Key Recovery Tag you must activate it. Simply type the 7 character code into the box and click activate. You will then need to enter your details so you can be contacted if your pet or keys are lost.

Item(s) Total: £0
Delivery: £0
VAT Total (20%): £0
Total To Pay: £0

What is a DogTrac ID Tag

A DogTrac ID tag is a fast and safe way to get your dog home should it stray. DogTrac tags supersede traditional tags by allowing you to report your pet missing even when it isn't wearing its collar. Traditional tags display a limited amount of data such as the pets name and a contact number. This allows just one method of contact should your pet stray, reducing the chances of reuniting it quickly, and without additional expense such Dog Warden fees. In addition, pet thieves love traditional tags as they can sell a pet on easily when they know its name, and it responds to commands. Over 60 dogs are stolen ever week in the UK and Wales and this trend is on the rise (24% increase in 3 years).

Why a DogTrac ID Tag:

  • Smart tag using the latest NFC and QR technology
  • Online pet profile for life, amendable 247
  • Instant 'lost dog' notifications sent to the local Pet Watch community
  • Instant SMS and email alert when your dog is found
  • Geo-location - pinpoints exactly where your dog has been found
  • Waterproof, rugged and non-corrosive
  • Two sizes to choose from – small and medium/large

With Premium Protection – (included in year 1 and FREE with Premium Microchip Central account)

  • Access to VetLine – a FREE telephone service offering unlimited veterinary advice 247
  • Lifetime warranty and free lost tag replacement
  • Instant 'lost dog' notifications sent to the local Pet Watch community
  • Instant SMS and email alert when your dog is found
  • Holiday Cover - allowing you to set a temporary keeper if you go on holiday

How it works

When your pet is found

When a DogTrac tag is scanned (with a QR scanner), tapped (with an NFC smart phone) or searched (online using the unique 7-digit code displayed on the tag), you'll receive a text and email notifying you that your pet has been found, alongside map locating exactly where it was scanned. The following details you have set up within your account will be displayed to the finder: multiple contact numbers, multiple email addresses, the age, gender, vet details (should it be in an accident), insurance details and any additional details such as medical or behavioural information. We never display your address or the name of the dog.

Reporting your pet lost

In addition, you can also report your pet missing, for example should it stray without its collar on. Simply click the 'Lost a pet' tab and locate on the map where it went missing. A 'lost pet' email and text will be sent out to everyone in our Pet Watch community (we have 40,000 members in the UK) up to a 5-mile radius of where you reported it missing. These notifications include details such as a photo, contact details, vet details and more, to help local animal lovers look out for your pet. It's like a lost pet poster on every street corner immediately. Again, we never share the name of the pet with the Pet Watch community.

Buy a DogTrac ID Tag

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Does a DogTrac ID Tag comply with UK Law?


No thought or consideration has gone into the 'Control of Dogs Order 1992' to bring an outdated act in line with modern technology and current theft epidemics in the UK.

It is still the responsibility of Local Authorities and only Local Authorities to enforce this law. Fortunately our Local Authorities are not locked in the past.

In 1992 when the current act was passed there was no such thing as The Internet and technology has changed things dramatically.

The act is so outdated it doesn't even insist on a telephone number, the first and most logical means of contacting an owner quickly. The act originated in 1920, unless you lived in Downton Abbey you probably didn't have a telephone but common sense should have prevailed by 1992.

The act states that your name and address must be on the tag, ignored by most for very good reason, it's not safe to do so anymore.

We are campaigning for the act to be brought into line. Only local authorities are empowered to enforce the act, not police. They are not stupid and recognise the benefits of modern tags. There has never been a prosecution of a QR or NFC enabled dog tag owner.

Our tags enable you to add far more than is required of the act and as 92% of the population own a mobile and 85% of those a smartphone there are probably more people capable of reading a smart tag than could read at all in 1950.


What is NFC

Near field communication (NFC) is the set of protocols that enable electronic devices to establish radio communication with each other by touching the devices together, or bringing them into proximity to a distance of typically 10cm or less.

Many applications we use daily – such as credit cards, car keys, tickets, health cards and hotel room access cards – could cease to exist as NFC-enabled mobile phones can provide all these functionalities. At the same time, a wide range of applications in health, education, and entertainment will be generated using smart posters - the most common usage area of NFC technology.

This is an explanation video


What is a QR Code

Short for "Quick Response code," QR codes are square barcodes first developed in Japan. Unlike traditional UPC barcodes, which are made up of a number of horizontal lines, a QR code can be captured more quickly and can contain more information.

QR codes are machine-readable labels - computers can understand them much more easily than they can understand text. QR codes are used for everything from tracking products to identifying items - typical tasks where they function as improved UPC barcodes.

However, QR codes aren't just a stuffy technology used to track items in warehouses and scan products at the checkout counter. They've moved into the consumer realm, where they're found all over the place on advertisements, business windows, product packaging, billboards on the side of the road, and even on some websites.

What's the Point?

For us consumers (not people working in warehouses), QR codes are intended to be a quick way to perform an action with your phone. Unlike near-field communication (NFC), QR codes don't contain any electronics or require special technology - they're just a grid of white and black that can be captured with any camera.

Typically, QR codes are captured with a scanner app on a smartphone. The app allows you to take a photo containing the barcode, then it locates the barcode, analyzes the machine-readable data, and converts it to information meaningful to you.

After being scanned in this way, a typical QR code would probably take you directly to the businesses' website. In this case, the QR code contains a website address (URL.) The point of the QR code is to allow you to easily access their website without typing any web addresses into your phone - just by scanning a picture.

Can I Scan QR Codes?

If you want to scan QR codes, all you'll need is a QR reader app on your smartphone.

You can get the 'DogTrac' QR scanner free here


Just open your app, point it at a QR code, and the app should recognize and take action based on the QR code - generally opening its website in your browser.